CREATIVE GUIDES · CREATIVE CRAFTS DUBAI
Creative Crafts began with Monisha Parwani’s love of making things and a simple wish: to make good craft supplies easier to find in the UAE. Here is the story behind the family-run store.
A lifelong love of crafting
“As a child, I loved spending time on arts and crafts. Starting a business in that world was a dream, but for many years my focus was on raising my three boys. As they became more independent, I finally had the space to think about what I wanted to do next.”
Monisha returned to party decorations, gifts and handmade projects, learning new techniques from online tutorials. Finding the same materials locally was often difficult, while international orders were expensive and slow.
Turning a problem into an idea
She began selling supplies through Souq.com, sourcing items on her travels. The response showed that other crafters wanted easier access to those materials too.
In 2016, Monisha and her husband visited a major craft show. Meeting designers she had followed online helped turn the idea into a plan: a craft supplies business of their own.
From an online shop to a community
Creative Crafts launched online in May 2016. After two years, the business opened a physical shop in Karama. Growth was gradual, with quiet days and plenty to learn, but the family kept building.
Over time, the range expanded beyond paper crafting into art materials, candle and soap making, jewellery supplies and other creative hobbies. Today, the store welcomes customers in Al Jaffiliya, Dubai.
What matters to us
Creative Crafts remains a family-run business. Monisha’s husband supports the administration, while she is involved in the day-to-day running and enjoys helping customers explore materials and ideas.
“Hearing someone call the shop their happy place means so much to me. My idea of success is waking up excited for the day and feeling that what I do has a purpose.”
That personal approach still guides the store: thoughtful supplies, practical guidance and a place where people can enjoy making something of their own.
Project inspiration
